A new chapter for the cultural and agricultural heritage of the Castelli Romani, an integral and cross-media recovery of theTierre Farm<\/strong> by Dario Biello founder of Studio Expositore Architettura, the Museo dell’Olio<\/strong> is born in the historic Villa Cavalletti Estate, a place dedicated to the memory and research of the territory and its fruits.<\/p>\n\n Embraced by 27 hectares of extraordinary scenic and historical beauty, the 17th-century Villino Rosso<\/strong> was the farmer’s house of the noble Tuscolan villa, now the site of the organic farm; inside it in the 1900s the Jesuits installed a traditional oil mill there that has been inaccessible and forgotten to this day.<\/p>\n\n The design theme is developed along three parallel lines, the first is that of conservative restoration<\/strong>, the building that stands at the foot for Monumental Park dates back to the 17th century, it is an asset protected by the Ministry of Cultural Heritage and Activities and Tourism. With this in mind, the intervention was focused on the elimination of the superfetations present, the restoration of the coverings and the precious floors made with cobblestones, and above all we focused on the characteristic red facade, through the cataloging of the original colors restored by hand, returning the building with the logic of how it was, where it was. <\/p>\n\n The second line is that of the 1900s, the period in which the Jesuit fathers installed the oil mill, the theme then became that of enhancing the modern<\/strong>, bringing back to light the factory of the time, a testimony linked to a short memory, that of the century of which we are all children. Today the oil mill is back as such, without special effects, but with the reality of the past to be revived for new generations. <\/p>\n\n The third line, on the other hand, is of thecontemporary layout <\/strong>of the scenic route and lighting system, deliberately detached from the context, is a machine designed to enhance and tell the story of Villino Rosso, its history, its territory, and the fruits of the labor of local agriculture. The warm light, textiles, and expanded metal mesh are the frame for the backlit information panels, an experience also dedicated to accessibility and physical and digital interaction thanks to the QR Code system and 3d printed media dedicated to the visually impaired. <\/p>\n\n To summarize everything, finally, there is the whole project of integrated communication and content<\/strong>, the Oil Museum is a cross-media experience, which with a consistent language tells about a place in physical and digital modes. The selection of materials, the choice of colors and fonts, has been declined from the layout, through the promotional popularization material, to the design of the labels of the collection of dedicated organic products. Finally, the last support of this narrative is cinema, with the production of a teaser video that will introduce the visit and promote the whole experience. <\/p>\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" A new chapter for the cultural and agricultural heritage of the Castelli Romani, an integral and cross-media recovery of the Tierre Farm by Dario Biello founder of Studio Expositore Architettura, the Museo dell’Olio is born in the historic Villa Cavalletti Estate, a place dedicated to the memory and research of the territory and its fruits.<\/p>\n","protected":false},"author":1,"featured_media":5055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-4839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-47","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.villacavalletti.it\/en\/wp-json\/wp\/v2\/posts\/4839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.villacavalletti.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.villacavalletti.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.villacavalletti.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.villacavalletti.it\/en\/wp-json\/wp\/v2\/comments?post=4839"}],"version-history":[{"count":10,"href":"https:\/\/www.villacavalletti.it\/en\/wp-json\/wp\/v2\/posts\/4839\/revisions"}],"predecessor-version":[{"id":6022,"href":"https:\/\/www.villacavalletti.it\/en\/wp-json\/wp\/v2\/posts\/4839\/revisions\/6022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.villacavalletti.it\/en\/wp-json\/wp\/v2\/media\/5055"}],"wp:attachment":[{"href":"https:\/\/www.villacavalletti.it\/en\/wp-json\/wp\/v2\/media?parent=4839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.villacavalletti.it\/en\/wp-json\/wp\/v2\/categories?post=4839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.villacavalletti.it\/en\/wp-json\/wp\/v2\/tags?post=4839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}